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Why ‘Social’ Entrepreneurship?

31 Aug Posted by in Blog, Issues | 5 comments
Why ‘Social’ Entrepreneurship?

At Compass Partners, we strive to empower young social entrepreneurs. People often ask us what we believe social entrepreneurship is and how we think social entrepreneurship differs from entrepreneurship. Those are great questions. Undoubtedly, entrepreneurship creates jobs, improves people’s quality of life, and moves resources into more productive parts of the economy. These benefits are valuable and surely produce social good.

So why do we emphasize social entrepreneurship? Isn’t conventional entrepreneurship good enough? Social entrepreneurship recognizes how the power of entrepreneurship can be harnessed to innovate solutions to social problems. Whereas traditional entrepreneurship focuses on developing an idea and maximizing profit, social entrepreneurship emphasizes the intention of the entrepreneur to solve some social problem directly through his or her work.

One important feature of social entrepreneurship is that it makes use of both financial and social capital. This practice makes it especially useful because social entrepreneurship is most needed in many places where financial capital is least available. It should come as no surprise that communities around the world with limited financial resources are identifying the social and human capital assets they already have and creating change with these resources. In both developing and developed countries, social entrepreneurs who have relatively little access to financial capital are tapping the social capital all around them to drive change. As part of this asset mapping process, social entrepreneurs insist that every individual has the capacity to create social change.

We believe in social entrepreneurship because it is suited well for the challenges we face in this century. The traditional division between for-profit entrepreneurship and non-profit work is outdated. Most people recognize that business has remarkable power to change the world. They also realize that the traditional work of nonprofits could be improved by integrating some practices from the for-profit world.

Our ideas about what for-profit and nonprofit corporations are capable of aren’t the only views we need to revise. We need a paradigm shift that properly views individual activists, intrapreneurs, and innovative social enterprises as powerful agents of change. Fitting somewhere in between conventional entrepreneurs and traditional nonprofit leaders, social entrepreneurs create lasting and financially sustainable change. With governments around the world slashing budgets for public programs, social entrepreneurs are delivering public value with the resources they already have. In a world with scarce resources, traditional entrepreneurs who mobilize resources for more economically productive uses are definitely doing something positive. But in a world with no scarcity of social ills, we need social entrepreneurs to tackle these difficult problems head on.

We have found that young people are particularly interested in social entrepreneurship. Often underrepresented in the traditional halls of power, young people want to contribute to social good in every aspect of their lives. Regardless of whether they work for large corporations or tiny nonprofits, young people want to work somewhere that innovates, makes a difference, and remains sustainable. Work is not “just a job,” divorced from one’s life outside the office. Our generation demands more coherence among the different roles we all have as workers, volunteers, siblings, neighbors, etc. Social entrepreneurship is open to anyone who wants to develop sustainable solutions to the world’s biggest problems using the lessons from the business and nonprofit worlds.

One of our four core values is to live consciously. We believe that one of the practices that separates social entrepreneurs from traditional ones is that social entrepreneurs live consciously in all aspects of their lives, including their ventures. Their social enterprises are manifestations of their commitment to reflect, develop personally and professionally, be humble about success and honest about failure, and acknowledge their responsibility to give back. This gratitude for one’s gifts and the duty to contribute to a better world are crucial aspects of being a social entrepreneur. The world would be a better place if more people—not just social entrepreneurs—lived consciously. The power of social entrepreneurship is that it is a more conscious and sustainable way of changing the world.

We want to hear what you think about why social entrepreneurship matters. Milton Friedman wrote that a business’s only social responsibility is to increase its profits. Was he right or does a business have responsibilities to people who are not shareholders in the company?

And if people are unhappy that large corporations rarely have missions other than profits, what options are out there for social businesses to scale? Are B-Corps and Benefit Corporations the only logical way to scale social businesses across the country?

  • Michael Durante

    Oh, Milton. I understand that you will forever be much better versed in the economic/legal ambiguities of for-profit enterprise and why, philosophically, this free market approach is the most powerful road to social progress. I won’t even try to argue with you there. Nonetheless I wouldn’t call it unreasonable to ask corporations for a little social contribution beyond that mandated in law (though we at Compass are all about unreasonable commitments: http://compassfellows.org/about/values/). The direction we’re headed as a society is clearly towards higher social responsibility; more and more, companies want to contribute to a triple bottom line, and even our laws – supposedly the indicators of public values – tend to increase the liability corporations have for their actions.

    Despite these trends, Friedman is right. Managers and executives of for-profit enterprises are essentially responsible for delivering profit to their shareholders; that’s usually the reason why for-profit enterprises are created. Of course they have to obey the law, and sometimes it’s best to preempt regulation, and in the long run it may even increase profits to act in a socially responsible manner (and of course to advertise those actions with ferocity)…. But these arguments still dodge the issue of Nabil’s post: why social entrepreneurship?

    Here comes the scandalous line: the reign of for-profit corporations is coming to a close. GenY has new plans, new needs. We WANT companies that mirror our personal values; it’s more fun to buy products/services that represent us. We WANT workplaces that allow us to embrace ourselves as persons, not simply as agents of shareholders. Companies that ignore these two emerging truths are bound for failure as our generation comes to power in the workplace and the marketplace.

    Back to Milton. He’s still right: the legal model of today’s for-profit enterprise does not satisfy GenY’s demand for social responsibility to be coupled with products and services. Examples abound. Ben & Jerry’s was a Vermont ice cream maker with funky flavors, amazing commitment to social change, and profits markedly lower than its industry. So what happened? They were taken over by Unilever, an international conglomerate, because Ben and Jerry could not legally justify why they weren’t making more money for their shareholders.That’s how a cool company loses its soul. That’s not the way GenY wants to live.

    The most promising solution is the B Corp, as Nabil mentioned. State legislatures (notably, New York and California) continue passing measures to support this new form of incorporation, which links social commitment to financial responsibility at the point of enterprise creation. The B Corps model matches our generation’s image of an ideal company better than the stale for-profit model. I’m excited to see how the evolution of our values will present itself in the evolution of our corporate laws. It seems like we’re off to a good start.

  • Michael Durante

    uh ohsies – the link died. try #2:
    http://compassfellows.org/about/values/

  • Pingback: Calculating the Social Impact of Job Creation - Compass Partners

  • Roger Hamilton

    Roger Hamilton
    I Like Your Article, I Want Share this quote with
    “Would you like me to give you a formula for success? It’s quite simple, really.
    Double your rate of failure. You are thinking of failure as the enemy of success.
    But it isn’t at all. You can be discouraged by failure or you can learn from it,
    So go ahead and make mistakes. Make all you can. Because remember that?s where you will find success.”

  • Roger Hamilton

    Roger Hamilton
    The reality of good. At the end of one’s life,
    is not measured by how much money you made, but
    by how much you have made the world a better place.
    Successful entrepreneurs often the real impact of the
    non-profit and social enterprise switch.You know very
    well about social entrepreneurship,
    Who reads your website well.